Posts Tagged ‘ads’
My two cents on negative ads and messaging
Sunday, October 5th, 2008
Canada’s got a big choice ahead of it. Ideally, it would be a race for the Prime Minister’s office. Realistically, it’s a battle against a Conservative majority and [impending doom music] the end of Canada as we know. Jokes, jokes. But a majority would be bad, and it’s a tough fight for those trying to stop it.
The campaign, in typical Canadian style, isn’t overly negative–even the attack ads. Take bushharper.com. A simple site with a simple premise. Stephen Harper’s politics are the same as GW Bush’s. A couple of videos that make a couple off good points. Nothing too intense. Googling it, I saw of lot of the obvious ‘wow, that’s desperate’ from conservative/Conservative bloggers, and perhaps it is. I tend to think it’s more right on the money than it is desperate, but whatever. That’s not what this is about.
What this is about is how much these videos/this site say about the Liberal party’s really bad job at messaging. The Liberals, you say? How did they come up? (more…)